Meet&CoBOSTON — Perigold, the high-end division of Wayfair, has expanded its physical presence with the grand opening of a 30,000-square-foot showroom in West Palm Beach, Florida — its second retail location and largest to date.
Following the launch of its inaugural store in Houston earlier this year, Perigold’s new CityPlace location offers an immersive, in-person extension of its luxury e-commerce experience. The two-story space showcases more than 150 upscale brands, along with national and local design collaborators, including Palm Beach-based designer Helen Bergin of Helen Bergin Interiors.
“West Palm Beach is one of our most engaged markets online,” said Rebecca Ginns, Perigold’s global head. “Opening in CityPlace allows us to bring our digital brand to life, offering customers and design professionals a place to discover and collaborate in person.”
Source: https://www.furnituretoday.com/
The new store, which exceeds the size of the Houston location by 10,000 square feet, is designed with airy ceilings, abundant natural light, and a balcony overlooking CityPlace’s lively streetscape. Featured collections include luxury names such as Visual Comfort, Vanguard, Century Furniture, Oly, Theodore Alexander, House of Rohl, Stark, and Scalamandré.
Distinctive to the Florida flagship is a dedicated sleep gallery showcasing premium bedding in an intimate, boutique-style setting, as well as an expanded appliance selection for luxury kitchens. The store also includes curated vignettes, collaboration zones for designers and clients, and spaces for hosting design events and community gatherings.
“This location goes far beyond a traditional showroom,” Ginns added. “It’s a curated experience that invites people to engage with the Perigold brand in new and meaningful ways.”
Webber Hudson, executive vice president of retail and asset management at Related Ross, the developer of CityPlace, said, “Perigold’s opening complements West Palm Beach’s sophisticated and design-conscious community — it’s an exciting addition for both residents and visitors alike.”
