Meet&CoPHOENIX – Helix Sleep is continuing its expansion into major retail chains, marking another key milestone by partnering with its fourth Top 100 retailer of the year.
The mattress brand now has four of its models available at Jerome’s Furniture, a prominent San Diego-based retailer with 15 full-line stores and two standalone mattress outlets. This partnership adds to Helix’s growing roster, which includes collaborations with Living Spaces, Rooms To Go, and Steinhafels in 2023.
image source: https://helixsleep.com/
The Helix lineup at Jerome’s includes the Midnight Core, Midnight Luxe with GlacioTex, Twilight Luxe with GlacioTex, and Midnight Elite mattresses. These products cater to a wide range of sleep preferences and budgets, offering varying levels of comfort and support.
“Our goal at Jerome’s has always been to provide our customers with trustworthy quality, comfort, and value,” said Ali Tommalieh, Senior Vice President of Bedding at Jerome’s Furniture. “By partnering with Helix Sleep, we’re able to bring even more innovation and variety to our mattress selection. Helix’s reputation for personalized comfort and advanced sleep technology aligns perfectly with the needs of our customers, and we’re excited to offer their products in our showrooms. We believe this partnership will help families across Southern California find the perfect mattress for their needs.”
Helix, part of the 3Z Brands portfolio, manufactures its mattresses domestically using proprietary foams and pocketed coil technology. To promote the new partnership, Helix and Jerome’s will run co-branded digital marketing campaigns to drive in-store traffic and highlight their offerings.
“We’re thrilled to team up with Jerome’s Furniture, a well-established retailer and trusted name in Southern California,” said Jerry Lin, co-founder of Helix Sleep. “Their dedication to quality and customer satisfaction mirrors our own values, making them a great fit for Helix. With this expansion, we’re excited to introduce our high-performance mattresses to even more customers, continuing the momentum we’ve built with other retail partners.”
