Meet&CoNORWALK, Ohio — Following the successful launch of its Studio 1902 brand in April, Norwalk is broadening the collection with new product offerings and a dedicated website. At the upcoming High Point Market, the company will showcase additional pieces, including extensions of its most popular items and new upholstered beds.
“Reception to the Studio 1902 collection has been outstanding nationwide,” said Tim Newlin, president and CEO. “Offering a U.S.-made, designer-curated, value-driven assortment was timely, and we are excited to build on that momentum with a thoughtful expansion.”
The Ventura frame has been updated to include a 101-inch grand sofa and a two-piece bench seat sectional. Lighter fabric options have also been introduced to cater to coastal aesthetics and modern interiors.
Source: https://www.furnituretoday.com/
“Retailers requested larger-scale items and lighter fabrics, and we began shipping in early May to positive results,” said Carrie Norris, vice president of business development. “This sets the stage for strong performance during the fall selling season.”
In response to growing interest in upholstered beds, Norwalk is adding the Posey and Violet beds in king and queen sizes, complemented by a universal end-of-bed bench. These beds feature softer, organic shapes and are available in the full Studio 1902 fabric collection.
Dedicated Website and Digital Engagement
To enhance consumer interaction, Norwalk has launched a Studio 1902 website alongside Instagram and Facebook pages. Partnering with Intiaro, the brand now offers a 3D draping program for all fabrics and products.
“Norwalk has long embraced digital innovation to personalize the shopping experience,” said Michał Stachowski, Intiaro co-founder and CCO. “We are thrilled to bring that same forward-thinking approach to Studio 1902.”
“We’re off to a strong start, but this is just the beginning,” Newlin added. “Our goal is for Studio 1902 to become a lasting brand that resonates with both consumers and retail partners.”
