Chromcraft Unveils Redesigned Showroom and New Product Collections at High Point Market

HIGH POINT, N.C. – Chromcraft is set to reveal a newly refreshed showroom at the upcoming High Point Market, designed to reflect the company’s evolving strategic vision. The redesigned space will showcase four innovative collections focused on custom seating and dining, bringing a fresh perspective to functional, stylish furniture.

The Gathering Chair is designed for versatile use — ideal for dining, studying, or casual living. The Stool Zone collection offers a range of customizable, made-to-order stools, with the added option of personalized name embroidery.

image source: https://chromcrafthome.com/

The Vintage collection blends timeless forms with modern design elements, while the Gamechanger collection introduces multifunctional dining and game tables, seamlessly transitioning between everyday use and entertainment purposes.

Chromcraft will also highlight its patented modular upholstery designs, with the McKenzie and Newport collections showcasing indoor and outdoor solutions. Expanding on the brand’s “your space, your way” approach, the Hemisphere collection introduces additional hidden features for even greater flexibility.

These collections offer consumers unique “flex back” comfort, allowing them to refresh and personalize their seating by swapping interchangeable components.

Additionally, Chromcraft will introduce its Direct Express Program at High Point, providing retailers with an “endless aisle” of products delivered directly to customers. This initiative aims to expand product availability, streamline fulfillment, and give retailers a competitive edge in today’s fast-paced marketplace.

Scott Kruger, Executive Vice President of Sales and Marketing, explained, “At Chromcraft, we understand that customers are seeking comfortable, multifunctional furniture that fits their needs and can be delivered quickly. This is the focus of our October market — showcasing our new collections, modular designs, and enhanced programs to reaffirm our commitment to innovation.”

The Chromcraft showroom can be found at the Centers of High Point | Hamilton, space 235.