Meet&CoPHOENIX – -Purecare is expanding its premium bedding assortment with a new luxury sheet set made with 100% Tencel Modal, adding another product to its lineup carrying the Women’s Choice Award seal.
Part of Purecare’s Elements sheet collection, the new sheets combine the soft, breathable characteristics of Tencel Modal with Purecare’s fit features, including Precision-Fit corners and a 1-inch elastic cuff designed to keep the sheets securely in place.
Source: https://www.purecare.com/
The launch comes as Purecare marks its 11th consecutive year earning recognition from the Women’s Choice Award for its bedding products.
Purecare’s premium sheet collection has carried the Women’s Choice Award seal since 2019, while its mattress and pillow protectors have held the designation since 2015. The company said its premium protector and sheet collections received a nine-out-of-10 recommendation rating from female consumers surveyed nationally by Women’s Choice Award.
“Eleven years of partnership speak for themselves, and so does the quality,” said Delia Passi, CEO of Women’s Choice Award. “Purecare has consistently set the standard for excellence in bedding, earning the trust of women across the country time and time again.”
The new Tencel Modal sheets broaden Purecare’s Elements assortment as the bedding supplier continues to build its premium sleep accessories business.
For retailers, Purecare said the Women’s Choice Award designation provides a consumer-facing selling point that can help differentiate its sheets and protectors on the retail floor. According to Women’s Choice Award, 92% of women surveyed said they are more likely to choose a brand carrying its seal over a competing brand.
The addition also gives retailers another premium textile story to merchandise alongside mattresses, protectors and other sleep accessories, an area of the bedding business manufacturers have increasingly targeted as an opportunity to build attachment rates and increase tickets.
