Meet&CoAUSTIN, Texas — Moore & Giles, a globally recognized purveyor of premium leather and luxury leather goods, has unveiled a new dual e-commerce platform on BigCommerce, catering to both direct-to-consumer (DTC) and business-to-business (B2B) clients. The initiative replaces the company’s prior digital infrastructure with an advanced, scalable solution designed to optimize site performance, user experience, and backend efficiency.
Developed in partnership with digital consultancy Zaelab, the platform leverages BigCommerce’s Stencil framework to create distinct, audience-specific storefronts. The consumer site and wholesale portal each feature tailored functionalities, aligning with the unique needs of retail customers and trade professionals.
Janine Coleman, E-Commerce Manager at Moore & Giles, emphasized the platform’s strategic impact: “This collaboration with BigCommerce and Zaelab has equipped our team with a modern, adaptable foundation that enhances operational efficiency and elevates the customer journey. Whether clients are browsing leather samples or selecting accessories, the experience is seamless and intuitive.”
Al Williams, General Manager of B2C at BigCommerce, noted the platform’s versatility: “Moore & Giles exemplifies how a unified yet flexible e-commerce system can seamlessly serve both B2C and B2B audiences. Their dual-storefront approach maintains brand cohesion while delivering specialized experiences, all managed through a single, robust platform.”
Key Features of the Consumer Site
The DTC portal offers three product categories—finished goods, furniture, and wholesale leather—enhanced by interactive tools such as 360-degree product visualization, dynamic badges, variant swatches, and customizable filters. A built-in monogramming feature with automated pricing further personalizes the shopping experience.
B2B Portal Enhancements
The trade-focused platform provides gated content, a representative locator, bulk-ordering capabilities via grid-style listings, and product comparison tools, streamlining procurement for professionals and sales representatives.
Operational Integration
Both platforms are synchronized with enterprise resource planning (ERP) and product information management (PIM) systems, implemented by Shout it Louder. This integration ensures real-time updates to inventory, pricing, and product data, minimizing manual intervention and enhancing operational precision.
The launch underscores Moore & Giles’ commitment to innovation, positioning the brand to meet evolving market demands while maintaining its legacy of craftsmanship and customer-centric service.
