Meet&CoHIGH POINT — Ikea’s newly released Sleep Report sheds light on more than just bedtime routines—it also reveals just how central the retailer’s products are to life’s more intimate moments.
Based on responses from over 55,000 people across 38 countries, Ikea estimates that 6% of babies worldwide—and up to 10% in parts of the Middle East—were conceived on an Ikea bed or mattress. Conducted in collaboration with GlobeScan, the report delves into how people around the world sleep, their habits, preferences, and challenges.
(Image credit: Ikea)
Sleep brings joy: Across all age groups, sleep is widely cherished. Nearly 75% of participants described it as “one of life’s greatest joys,” with more than half admitting they’d choose sleep over socializing.
The global sleep gap: Most respondents reported a significant difference between how much sleep they’d like to get and how much they actually do. On average, people are falling short by about 1 hour and 20 minutes per night. This sleep shortfall, the report notes, has a massive economic impact globally due to reduced productivity.
Top sleeper: Among all countries surveyed, mainland China came out on top, being the only region where people reported getting more than seven hours of sleep nightly on average.
Love and sleep go hand in hand: Contrary to popular belief, sharing a bed appears to improve sleep quality. In fact, couples who sleep facing each other tend to have the highest sleep scores—though only 12% say they actually do this.
You can read the full Sleep Report from Ikea here.
