Meet&Co
ADDISON, Ill. — The Howard Elliott Collection, a prominent manufacturer and importer of home décor, has announced the debut of its revamped business-to-business (B2B) website, engineered to optimize user experience and operational efficiency.
Developed in collaboration with WizCommerce, the upgraded platform incorporates enhanced navigational architecture, a streamlined order management system, and an exclusive client portal. Key advancements include comprehensive product specifications, a fortified transactional framework, and AI-driven search capabilities. A unified portal further enables registered clients to monitor shipment statuses, retrieve financial documentation, and administer account profiles.
“We are delighted to introduce this innovative platform, which aligns with the mobile sales application utilized by our field representatives, ensuring a cohesive and user-friendly interface for all stakeholders,” remarked Brian Berk, President of the Howard Elliott Collection.
WizCommerce’s executive leadership, including CEO Div Makkar and CTO Vikas Garg, alongside a specialized project team, provided instrumental support throughout the development phase. Berk emphasized the seamless integration of the platform into existing operational frameworks.
The platform’s intelligent search mechanism employs artificial intelligence to deliver contextual product recommendations and precision-filtered results, facilitating discovery of both targeted items and complementary alternatives. Enhanced communication channels further streamline interactions between clients and organizational support personnel.
Looking ahead, the Howard Elliott Collection has affirmed its commitment to ongoing technological integration, with forthcoming initiatives aimed at refining digital tools for retail partners and design professionals engaged in product curation.
This strategic enhancement underscores the company’s dedication to advancing digital solutions within the home décor sector, reinforcing its position as a leader in innovative B2B commerce.
