HIGH POINT — Hooker Furnishings will unveil its dedicated International Buyer Showroom at the April 26-30 High Point Market, underscoring its global expansion strategy. The 5,000-square-foot space in Showplace (Suite 2340) will spotlight the Modern Country collection, tailored for international markets and first introduced at the UK’s January Furniture Show.
Modern Country, designed for European aesthetics and scale, blends craftsmanship with contemporary design. The collection now includes bedroom furniture, expanding its offerings to dining, occasional furniture, and custom upholstery.
CEO Jeremy Hoff stated, “The international marketplace presents exciting growth opportunities for Hooker Furnishings, and this new showroom is a key step in continuing to expand our global presence. Following the strong momentum from our successful JFS debut, we’re eager to welcome international buyers to our new showroom at High Point Market.”
VP Brad Miller added, “Modern Country was incredibly well received at JFS, and we’re excited to introduce its latest expansion at the April High Point Market with the addition of bedroom furniture. Designed specifically for international lifestyles, the collection now offers versatile pieces for every room in the home, including dining, bedroom, occasional furniture and custom upholstery.
Collection Highlights:
- Timeless: Modern twists on classic designs with wood grains and brass accents.
- Eclectic Academia: Bold textures and shapes for statement pieces.
- Nordic Tranquility: Scandinavian simplicity meets mid-century modern.
- Harmony Haven: Weathered oak finishes with antique-modern fusion.
- Academic Fusion: Vintage sophistication inspired by libraries and intellectual pursuits.
The showroom opens with a ribbon-cutting on April 25 at 4 p.m., welcoming registered international buyers.