Meet&Co
HIGH POINT – AkzoNobel is bringing its color and finishing expertise to the upcoming High Point Market, where its team of specialists will explore how color impacts design and emotion. The company will also showcase its latest innovations in coatings technology—designed to help furniture makers unlock new creative effects, boost durability, and meet growing sustainability goals.
“Color does more than enhance our furnishings; it shapes our emotional response to our living spaces,” said Bryan Hodges, color and design manager of wood finishes. “By sharing our extensive research on colors, textures, and finishes, we help our customers create products that resonate with consumers who are seeking to express their unique identities through their home environments.”
Taking center stage at the event will be AkzoNobel’s 2025 Color of the Year: True Joy, a cheerful yellow tone that radiates optimism and vibrant energy.
“In this rapidly changing world, True Joy offers a perfect counterbalance to uncertainty,” shared Heleen van Gent, Creative Director of the AkzoNobel Global Aesthetic Center. “With it and our ColorFutures 2025 palettes, we’re inviting designers and manufacturers to help consumers celebrate their roots and creativity while embracing the optimism of moving forward.”
The True Joy color story is supported by three curated palettes:
Bold: A lively mix encouraging exploration and stepping outside comfort zones.
Human: A celebration of artisanal craftsmanship and handmade beauty.
Proud: A vibrant tribute to personal identity and the power of unique self-expression.
Visitors to the Market will get a firsthand look at how these colors and finishes appear across different wood surfaces, showcasing the transformative power of AkzoNobel’s techniques.
The company’s wood coatings facility is located at 1500 Bethel Drive in High Point.
