Meet&CoHIGH POINT – As artificial intelligence continues transforming sectors from retail to healthcare, Ashley Sleep is bringing this innovation into the bedroom. The bedding brand is rolling out AI-driven systems to better understand shopper behavior, analyze market dynamics, and enhance its marketing efforts.
Company leaders say artificial intelligence is now embedded across multiple areas — from predictive models that speed up research and decision-making to generative tools that produce marketing materials and evaluate in-store layouts for stronger merchandising strategies. The overarching goal is to simplify and strengthen how Ashley engages both retail partners and end consumers.
Source: https://www.ashleyfurniture.com/
As Ashley Sleep expands its use of AI, new applications are expected to emerge.
“We see AI as a powerful advantage,” said Brad Rogers, senior vice president of bedding at Ashley. “Ultimately, it helps us perform better — and helps our retail partners better serve customers in this category.”
Rogers added that the company continues to refine its AI approach, already achieving success in mapping territories and developing intelligent training programs for store associates and sales professionals. He emphasized that AI complements, rather than replaces, human touchpoints.
“AI can’t replicate the empathy or personal connection our sales professionals provide,” Rogers noted. “But it’s an exceptional tool for everything else — from supporting retail partners to enhancing the consumer journey.”
