Meet&CoTHOMASVILLE, Ga. — Top 100 home furnishings retailer 1915 South is set to unveil its newest Ashley store in Yulee, Florida, on June 5, with a grand opening event scheduled for June 7. This expansion strengthens the company’s footprint in the Jacksonville area and marks its 29th location overall.
Situated at 96067 Chester Road, the 30,000-square-foot showroom becomes 1915 South’s 11th Florida outlet and will employ around 10 new staff members. The Thomasville, Georgia-based company operates Ashley stores across the Southeast, emphasizing affordable furniture and regional hospitality.
“Yulee’s rapid growth, both in residential and commercial sectors, makes it an ideal fit for our brand,” said Justin Woods, President of 1915 South. “We’re eager to serve this vibrant community with stylish, accessible home solutions and the warm service synonymous with our Southern roots.”
The store debuts Ashley’s 7.0 design concept, featuring an open layout with fully styled room displays to inspire home décor ideas. A highlight is the upgraded Sleep Gallery, offering a curated selection of premium mattresses from brands like Tempur-Pedic, Stearns & Foster, Sealy, Beautyrest, Ashley Sleep, and Nectar.
Kim Cornish, Director of Visual Merchandising and Design, noted the store’s intentional aesthetic: “We crafted each detail to ignite creativity and comfort, helping guests envision their dream spaces effortlessly.”
Woods emphasized that the Yulee location will be staffed by seasoned team members from nearby Jacksonville stores, ensuring a seamless customer experience. “Our skilled associates are committed to guiding shoppers through every step, fostering connections that elevate their journey,” he added.
The opening underscores 1915 South’s strategic growth in high-demand markets, blending innovative retail design with localized expertise.
