Meet&CoPHOENIX – Helix Sleep, a brand under 3Z Brands known for its direct-to-consumer roots, is continuing its expansion into brick-and-mortar retail. The company has partnered with two new retailers—Sweet Dreams Furniture & Mattress in North Carolina and Sleep City in Texas and Louisiana—adding a total of 12 new store locations to its retail footprint.
Jerry Lin, Helix co-founder, emphasized the strategic alignment, noting that both retailers are recognized for outstanding customer service and helping shoppers find the right sleep solutions. He explained that these partnerships support Helix’s goal to broaden access to its products and promote better sleep nationwide.
Sweet Dreams, a family-owned business established in 2002, now features six Helix mattress models—including Midnight Luxe, Sunset Luxe, and Twilight Luxe—across its four locations. Owners Greg and Katy Law praised Helix for its product quality, integrated manufacturing, and strong customer ratings, saying the collaboration enhances the value and selection offered to their community.
Sleep City, also family-owned and operating since 2016, has introduced four Helix models, including selections from the Midnight collection, in its eight stores. Owner Bruce Lundeen described the partnership as a natural fit, highlighting Helix’s focus on personalized, data-driven sleep solutions and innovation—an approach that aligns with Sleep City’s mission to offer premium, customer-focused products.
Helix Sleep now has a presence in over 300 retail stores across the U.S., including established partnerships with Sit ‘n Sleep, Mancini’s Sleepworld, Big Sandy Superstore, and Brooklyn Bedding locations.
