Meet&CoHIGH POINT — Natuzzi Italia is expanding its bedroom assortment in the U.S. by bringing mattresses from fellow Italian brand Magniflex into its 21 branded stores.
The rollout is already underway, with Magniflex providing product education and training for Natuzzi’s store teams. The partnership gives Natuzzi Italia customers the opportunity to shop for both bedroom furniture and mattresses in the same retail environment.
The collaboration brings together two Italian companies with more than six decades of experience in their respective fields. Both brands emphasize Italian design, comfort, innovation, craftsmanship and the consumer experience as part of their approach to product development.
“The bedroom should be considered as thoughtfully as every other room in the home,” the companies said in a joint statement. “Great design should not stop with the bed frame. The mattress is where design, comfort and wellness ultimately meet.”
For Natuzzi Italia, adding Magniflex mattresses extends its bedroom assortment from furniture into sleep products. For Magniflex, the partnership places its mattresses alongside Natuzzi Italia furniture in the brand’s U.S. retail stores.
Founded in Tuscany in 1962, Magniflex has specialized in sleep products for more than six decades. Its mattresses are designed in Italy and manufactured in the United States.
