Meet&CoFORT WORTH, Texas — Mattress manufacturer Sleeptronic has entered into a new collaboration with adjustable base and bedding accessories supplier BedTech, creating a more efficient purchasing and delivery experience for retail partners.
Through the partnership, retailers can access products from both companies within a single ordering platform, allowing them to source mattresses, adjustable bases, and sleep accessories through one streamlined process. Mattress sets and adjustable foundations are delivered together, while bedding essentials such as pillows, mattress protectors, and sheets are shipped separately with prepaid freight and low minimum-order requirements.
According to Sleeptronic, the alliance significantly broadens its merchandise selection, adding more than 200 new product options. The arrangement also enables retailers to offer adjustable bases without taking on the large inventory investments and purchasing thresholds that often accompany the category.
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Riz Sunderji, president of Sleeptronic, said the agreement came together quickly after discussions with BedTech leadership. Following an initial conversation, both companies aligned on a shared vision and finalized plans during meetings in Las Vegas before launching the program earlier this year.
The initiative has gained momentum since its introduction, with growing retailer participation and encouraging customer feedback, said Anthony Klatt, vice president of sales at Sleeptronic. He noted that dealers have responded positively to BedTech’s simplified business model as well as its assortment of sleep accessories, leading many retailers to inquire about expanding the range of products included in consolidated shipments.
BedTech President Darren Sparks emphasized that the program was designed to help dealers increase sales in adjustable bases and bedding accessories while minimizing operational challenges. By removing high order minimums and allowing products to be added directly to mattress purchases, retailers can expand their offerings more easily and with less financial risk.
To further support the partnership, Sleeptronic has installed a dedicated BedTech merchandising display in its showroom. The new presentation area showcases the expanded product lineup and serves as a focal point during retailer visits, special events, and company-hosted open houses.
