Banner House Opens Vietnam Facility with Showroom, Design Studio, and Offices

GREENSBORO, N.C. — Banner House, a portfolio of brands including Magnussen Home, Pulaski Furniture, Kincaid Furniture, and American Drew, has opened a new showroom, design studio, and office near Ho Chi Minh City to support the company’s recent acquisitions and expansion.

The 13,000-square-foot location is easily accessible to factories in Binh Duong and Dong Nai, according to Tan Johnson, Vice President of Asia Operations and Administration for Banner House.

The building, located at 106 My Phuoc Tan Van Street, is divided into offices for more than 40 employees on the first floor, a showroom on the mezzanine, and a photo and design studio with finish panels, hardware, fabrics, stone, and other material selections on the second floor.

Doug Townsend, President of Banner House, noted that the main showroom includes a hospitality area for customers, and the top two floors can be converted to additional showroom space as needed. He explained that in acquiring Pulaski, American Drew, and Kincaid, the company has grown its Asian organization to over 100 employees. The new offices provide a modern, comfortable workspace for Banner House employees handling administrative, supply chain, and product development roles in support of the company’s U.S. and Canadian corporate offices.

Company officials added that the new, larger showroom and design studio were created to support collaboration on product development with major customers traveling to Asia, as well as to improve the quality and speed to market of sales imagery.

Earlier this year, Banner House expanded its Asia distribution center, boosting the capacity of its humidity- and temperature-controlled Ho Chi Minh warehouse to more than 225,000 square feet. In addition to Magnussen’s bedroom, dining, and occasional groups, the warehouse now features Pulaski Furniture’s best-selling collections and curios.

Townsend stated that products from both brands are now shipping in mixed containers, allowing dealers to buy a variety without committing to large quantities of single items. He noted that this helps retailers manage inventory and lower risk while keeping their floors fresh. In the near future, the company will add Kincaid and American Drew’s best sellers to the Vietnam warehouse, enabling customers to mix all Banner House brands in a single container.