Meet&CoHIGH POINT — The once-clear divide between patio products and indoor furnishings continues to dissolve, reshaping how brands design, position, and communicate their collections. For today’s consumers, outdoor areas no longer serve merely as auxiliary spaces but have evolved into seamless extensions of the home’s central living environment. That shift is influencing material expectations just as much as style trends.
At the October High Point Market, Sunbrella underscored this transition by debuting its Interiors initiative — a strategic move that reimagines its well-established performance fabrics for indoor applications. Rather than isolating its outdoor pedigree, the company is reframing it, inviting homeowners, designers, and retailers to envision Sunbrella textiles comfortably wrapped around living room sofas as readily as outdoor sectionals.
Source: https://www.furnituretoday.com/
Suzie Roberts, vice president and general manager of furnishings, explained that the foundational innovation behind the product remains intact. What’s changed is how it’s being interpreted.
“The same fiber technology that defined our outdoor offerings is still the backbone,” Roberts shared at market. “The difference is in how we craft, design, and present it, with an emphasis on warmth, tactile appeal, and residential sophistication.”
Tom Notaro, senior general manager for furnishings, emphasized that this evolution goes beyond giving existing materials a fresh aesthetic spin. It reflects new artistry in construction and finishing — translating performance DNA into a softer, more inviting expression.
Roberts highlighted that the revamped yarn engineering is central to the collection’s upgraded indoor feel. By producing chenilles, bouclé, and other novelty fibers from the same performance base, Sunbrella ensures that softness and durability coexist from the outset — without relying on post-process adjustments. These textiles are woven specifically for interiors, standing in contrast to the rugged canvas textures often tied to the brand’s outdoor origins.
Sunbrella’s vertically integrated U.S. production model continues to serve as a competitive advantage. With fiber creation, weaving, and finishing held in-house, the team maintains control of both craft and consistency — an assurance that resonates strongly in today’s uncertain supply chain climate.
Much of its indoor collection is produced domestically, with operations centered in Anderson, S.C., reinforcing reliability and responsiveness for retailers and design partners. The company previewed collaborations with Hooker Furnishings and Harbour during the fall market and signaled that the momentum is just beginning.
As Notaro noted, the timing of this expanded direction aligns with shifts in consumer expectations: “We see this as the moment to firmly claim our place in the interior space. This isn’t a short-term adjustment — it’s a continued evolution.”
