Meet&CoLAS VEGAS — To celebrate its centennial year, Spring Air International is launching a milestone promotion at the Las Vegas Market, offering attendees a chance to win $100,000 in its showroom (A-701).
Founded in 1926, the company is marking its 100th anniversary with a series of in-showroom activities, including a dice-rolling game where visitors can spell “WINNER” to claim the grand prize.
Nick Bates, President and CEO of Spring Air, stated that the brand has been a leader in sleep innovation for a century, dedicated to providing better rest for generations. He added that launching the anniversary celebration with such a significant giveaway in Las Vegas felt like a fitting way to honor this milestone.
Alongside the promotion, Spring Air is introducing a new mattress collection, a commemorative plush bear, vintage-style lapel pins, and AI-enhanced advertisements that reimagine historical marketing materials.
Bates noted that this anniversary is an opportunity to reflect on the company’s legacy while looking ahead to a future focused on technological innovation to better serve retailers and customers. The centennial celebration will continue throughout the year.
