Sinomax USA Expands Portfolio with Acquisition of Vibe Bedding Brand

HOUSTON – Sinomax USA has officially acquired the Vibe brand, a leader in foam sleep products, marking a strategic expansion of its portfolio. This acquisition includes all intellectual property related to Vibe, including trademarks, logos, copyrights, designs, and other assets connected to the marketing, production, and sale of bedding and home goods under the Vibe name. The terms of the transaction have not been disclosed.

Image source: https://www.sinomax-usa.com/

Vibe, known for its modern, stylish approach to home comfort, has earned significant attention with its top-rated products. Among its most notable offerings is the Vibe Original Gel Mattress, which has earned recognition as the “Best Mattress Overall on Amazon” for three consecutive years, according to Forbes.com.

Frank Chen, CEO of Sinomax USA, commented on the acquisition, noting that Vibe’s distinctive personality and strong market presence have made it a beloved brand. He added that the acquisition will help unlock new growth opportunities, drive innovation, and expand the brand’s reach, allowing Sinomax to bring more exciting products to consumers.

For years, Sinomax USA has been the primary manufacturer of Vibe products, playing a key role in shaping the brand’s success. Vibe’s product lineup includes mattresses, pillows, mattress toppers, mattress pads, and foundation frames. This year, Vibe also made its first major retail push with placements in Walmart stores.

The acquisition is expected to enhance distribution channels by combining Vibe’s strong digital presence with Sinomax USA’s established retail partnerships. Sinomax plans to leverage its in-house marketing and creative teams to further accelerate Vibe’s expansion and continue building on the brand’s reputation for clean, innovative design and affordable comfort.

Alysabeth Anderson, Senior Director of Marketing & Creative at Sinomax USA, added that with Vibe now officially part of the Sinomax family, the company is focused on amplifying everything consumers love about the brand—its honest storytelling, stylish products, and superior comfort at accessible prices.

See also: Sinomax USA Relocates Houston HQ to Cost-Effective, Collaborative Workspace.