Meet&CoLAS VEGAS — Serta Simmons Bedding (SSB) is introducing two major collections at this month’s Las Vegas Market: the new Serta Perfect Sleeper line and an expanded Beautyrest Black Hybrid series. The products will be displayed in the company’s showrooms, B-1265 and B-1201.
Image source: https://www.serta.com/products/perfect-sleeper-mattress
Tim Oakhill, Chief Marketing Officer of SSB, stated that the launches complete the brand portfolios established two years ago, giving each a distinct merchandising identity and sales story.
The Serta Perfect Sleeper centers on the new Q4 Support System, which uses a four-in-one linked coil design for even weight distribution, combined with CoolFeel Fabrics and higher-density foams. The line is structured to encourage trade-up:
Entry Model: Starts at $699.
Level One: $799–$899.
Level Two: $999–$1,199, with enhanced cooling, up to 1.5″ of memory foam, and eight handles.
Hybrid Models: $1,099–$1,299, featuring the Q4 coil system, bold branding, and thicker profiles.
The Beautyrest Black Hybrid XCS series builds on the hybrid line launched in 2024. It incorporates the Triple-Stranded Pocketed Coil system, high-density foams, and BlackIce Max Cooling Technology—a phase-change material said to provide 30% more cooling. Models also include a cool-to-the-touch Sleep Climate Surface cover and are compatible with adjustable bases, available in split-head queen and king sizes.
