Meet&CoPHOENIX — Purecare is expanding its cooling pillow offerings with new Alexicool-enhanced designs, set to debut at the upcoming Las Vegas Market. The launch builds on the success of its Shattered Ice collection and introduces significant upgrades to its best-selling SoftCell pillow line.
Image source: https://www.purecare.com/products/cooling-softcell-chill-pillow
The enhanced SoftCell pillows now feature an Alexicool-treated cover combined with new responsive foams, integrating phase-change materials and FRÍO cooling fibers. Sarah Bergman, Chief Marketing Officer of Purecare, stated that the SoftCell 2.0 delivers improved comfort and cooling technology without increasing retail prices, calling it a major win for retailers. She noted that the pillow’s reversible, customizable design has made it a long-standing success by addressing diverse sleeper needs.
Bergman added that cooling pillows remain a top customer preference, and these upgrades offer a refreshing evolution of a best-selling collection. The improved models include the SoftCell Chill, SoftCell Chill Select, and SoftCell Chill Latex, with suggested retail prices ranging from $220 to $230.
The Shattered Ice collection—available in fiber, blended foam/fiber, and shredded latex options—continues to be filled and finished at Purecare’s Phoenix facility. All new and updated pillows will be displayed in the brand’s Las Vegas Market showroom, C-1595.
