Meet&CoAt this week’s High Point Market, Paramount Sleep is expanding its merchandising strategy with two new mattress collections aimed at balancing strong retail value with premium positioning.
The company debuted its Paramount Bespoke program, a collection centered on handcrafted design elements offered at more accessible price points, alongside Nature’s Spa, a luxury line inspired by natural materials and tied to a high-end hospitality collaboration.
Leading the launch is the Bespoke Euro Top mattress, positioned as a key promotional item with a suggested retail price of $999 for a queen. Designed to help retailers upsell without sacrificing affordability, the model blends upscale aesthetics with practical price positioning to improve in-store conversion.
According to company president Richard Fleck, today’s retail environment demands products that clearly communicate both craftsmanship and value. The Bespoke line was developed to meet those expectations by incorporating materials and construction techniques typically found in higher-priced mattresses, while maintaining competitive pricing.
The Bespoke Euro Top features a Belgian damask cover in a tailored stripe design, paired with a quilt that integrates silk, wool, and cashmere fibers for enhanced temperature control and moisture wicking. Hand-tufting is used to improve durability and minimize body impressions over time.
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Its internal construction includes cooling gel contour foam, high-density support layers, and a natural latex lumbar section engineered to reinforce the center of the mattress. Additional components such as copper-infused memory foam, a 940-count zoned pocketed coil system, and reinforced edge support contribute to overall comfort and longevity. A recycled fiber pad is also incorporated, reflecting growing attention to sustainability.
At the higher end, the Nature’s Spa collection showcases a refined approach to luxury sleep. Originally reintroduced earlier this year, the line is gaining traction with retailers, offering queen models priced between $2,499 and $3,999.
This collection emphasizes natural inputs such as cotton, wool, silk, cashmere blends, and latex, layered with advanced foam systems and micro-coil technology for enhanced support. It also benefits from a hospitality partnership, serving as the exclusive mattress offering at Blackberry Farm in the Great Smoky Mountains—an association that reinforces its premium positioning.
Fleck noted that the collaboration reflects the brand’s commitment to delivering elevated sleep experiences aligned with luxury hospitality standards.
Nature’s Spa includes six models available in both quilted and smooth-top designs, featuring elements like GOLS-certified organic latex, copper memory foam, European micro-coils, and transitional support layers engineered for durability.
Both collections are on display at Paramount Sleep’s showroom on South Wrenn Street during the market, alongside sleep accessories from partner Purecare.
