NEW YORK — NY NOW has announced the exhibitor roster for its 2026 winter wholesale market, scheduled for February 1–3 at New York City’s Jacob Javits Center.
The event will host notable brands including TY Inc., JK Adams Co., Chronicle Books, and Liven Co., alongside a dedicated discovery area for emerging designers. Newer brands such as Trelle, I Am in Pajamas, Laminar Jewelry, and MOTA will be featured, while designers like Kaqchi and Eeny Eyewear will debut their latest collections.
Matthew Mathiasen, Group Show Director for NY NOW, emphasized the market’s critical timing for retailers navigating post-holiday economic shifts. He stated that attending is essential for forward-looking businesses to understand what resonated with consumers and to set strategies for the year ahead.
The winter market is expected to draw several thousand buyers and over 500 established and emerging brands. Registration and additional details are available online.

















