Meet&CoAMPANG, Malaysia — Ashley HomeStore has expanded its retail presence in Malaysia with the opening of a new showroom in Taman Ampang Utama, Kuala Lumpur. The store is operated by Morphxt Sdn. Bhd., Ashley’s licensed partner in the Malaysian market.
The newly launched showroom spans approximately 3,200 square feet and is located within Quill City Mall on Jalan Sultan Ismail. Designed with a streamlined floor plan and clearly defined zones, the space aims to create a more intuitive and efficient shopping experience for customers.
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“Ashley is excited to introduce our wide selection of well-crafted, stylish home furnishings to the Ampang area,” said Yu Kong Cing, CEO of Fella Group. “This showroom reflects our commitment to offering affordable designs for different lifestyles, supported by attentive service that helps customers feel confident in every purchase.”
With this opening, Morphxt Sdn. Bhd. now operates seven Ashley stores nationwide, including four additional locations within the surrounding region. The Ampang showroom is expected to employ around three staff members.
The store features Ashley’s latest 7.0 retail concept, emphasizing organized layouts, clear style differentiation, and complete lifestyle displays enhanced by coordinated lighting, rugs, and wall décor.
Shoppers can explore a full assortment of products, including bedroom and dining furniture, upholstery, leather seating, occasional tables, home office solutions, youth collections, recliners, mattresses, and decorative accessories. The showroom also includes a dedicated bedding gallery showcasing Ashley Sleep and Nectar mattress lines.
Ashley, recognized as the largest furniture retail brand in North America, currently serves customers in more than 75 countries worldwide.
