Meet&CoCHAGRIN FALLS, Ohio — Naturepedic, the well-known organic mattress and sleep products brand, has ventured into the adult bedroom furniture market, broadening its product range.
Founded in 2023, the company has quickly made a name for itself in the organic sleep sector. Its two new bedroom collections align with Naturepedic’s core values of environmental responsibility.
(Source: Naturepedic)
The Dune Verde and Adelano collections are crafted from solid FSC-certified white oak, sustainably sourced, and finished with a low-sheen, water-based coating. These collections include king and queen-sized beds, dressers, and nightstands, with drawers equipped with soft-close mechanisms.
“We’ve spent over two decades transforming the way people think about sleep health. Expanding into furniture feels like a natural progression for Naturepedic,” said Arin Schultz, Chief Growth Officer. “Furniture is one of the most greenwashed industries today. We created the Dune Verde and Adelano collections for today’s mindful consumer, prioritizing certified materials, timeless design, and full transparency.”
Schultz noted that the timing of their case goods offering coincides with growing consumer demand for healthier home products. After launching its Bedding Made Better collection last year and entering the children’s furniture market earlier this year, the brand sees significant potential in offering furniture with certified materials and free from harmful chemicals.
“There’s still a lot of greenwashing in the furniture industry, and hidden chemicals are a real concern. We believe there’s a big opportunity for retailers to meet the rising demand for high-quality, genuinely healthy pieces that support a conscious lifestyle,” Schultz added.
The queen bed in the Dune Verde collection is priced at $3,199 and features sleek, clean lines. The Adelano collection queen bed and case pieces, which include fluted surfaces, are priced at $2,999.
