Meet&CoSTAMFORD, Conn. — Lovesac, the innovative furniture brand and Top 100 retailer, has launched its latest seating line, Snugg, featuring sofas, loveseats, and chairs with built-in hidden features.
The collection debuted on September 9, with actress Brittany Snow—known for her roles on LionsgateTV and Netflix’s The Hunting Wives—helping introduce the versatile new pieces.
Source: https://www.lovesac.com/
“Brittany perfectly embodies the vision behind Snugg,” said Shawn Nelson, Lovesac’s founder and CEO. “Snugg takes the lessons we’ve learned from our best-selling Sactionals and condenses them into a sofa line that is approachable, flexible, and unmistakably Lovesac. It’s a couch designed to grow and evolve with your life—proving that you don’t have to compromise on comfort, style, or durability.”
In the debut campaign, Snow highlights Snugg’s adaptability, comfort, and clever hidden storage that doubles as a secret hiding spot.
“I’ve always believed that your home should reflect who you are, and that includes your furniture,” said Snow. “My Snugg is where I unwind, recharge, and even sneak away when life gets a little too hectic.”
Snugg offers a range of customizable options, including machine-washable covers, different arm styles, mix-and-match layouts, and smart storage solutions. The collection is available in three sizes—sofa, loveseat, and chair—with three arm styles, 12 cover options, and two cushion fills. Prices start at $1,450 for a chair, $2,050 for a loveseat, and $2,550 for a sofa.
