Meet&CoEAST TAUNTON, Mass. – Jordan’s Furniture is enhancing its Sleep Lab experience across all eight of its New England locations by introducing Bedgear’s M3 modular mattress and a range of breathable, performance-focused sleep accessories.
The expansion includes Bedgear’s M3 mattress, known for its dual-sided, interchangeable firmness levels, and a suite of sleep essentials such as personalized pillows, moisture-wicking sheets, and mattress protectors. These additions are now available in-store and online at Jordans.com.
This product rollout builds on the longstanding collaboration between the two brands and aims to provide customers with a fully personalized sleep system—from foundation to accessories—through guided in-store fittings.
Both companies emphasized that the partnership reflects a mutual dedication to wellness through improved sleep quality. With strong connections to the world of sports—Bedgear through teams like the Dallas Mavericks and Boston Celtics, and Jordan’s through affiliations with the Boston Red Sox, New England Revolution, and Connecticut Sun—this alliance underscores a shared focus on performance and recovery.
“We’re excited to welcome Bedgear to all Jordan’s Furniture stores and Jordans.com as a key part of our Sleep Lab experience,” said Keith Levine, Jordan’s Sleep Lab merchandise director. “Helping people find the perfect mattress for their individual sleep needs is what we do best. Bedgear’s emphasis on performance and comfort has made them a customer favorite.”
Bedgear founder and CEO Eugene Alletto added that both companies view sleep as an active component of health and wellness. “Personalization ensures that you get the quality sleep you need to Wake Ready every day. Jordan’s helps guests find the right fit. So do we,” he said, noting that the M3 mattress and Bedgear’s breathable bedding were created with this philosophy in mind.
The M3 mattress features customizable support on each side, allowing couples to select from four firmness levels independently. This design aligns with Bedgear’s belief that recovery—whether from athletic activity or daily life—starts with individualized sleep solutions.
“This partnership with Jordan’s allows us to bring our Performance Sleep System to more people looking to improve their recovery and well-being through better rest,” Alletto added.
