Meet&CoPHOENIX — Direct-to-consumer mattress maker Helix Sleep is expanding into brick-and-mortar retail through a new partnership with Nebraska Furniture Mart (NFM), one of the nation’s largest home furnishings retailers. The collaboration gives Helix an exclusive launch at NFM’s Dallas-Fort Worth location, marking the brand’s first appearance in the region.
Starting this month, shoppers in the Dallas-Fort Worth metro area can try out three popular Helix mattresses on the showroom floor: the Midnight Luxe with GlacioTex, the Twilight Luxe with GlacioTex, and the soft Helix Premier, a model available only through retail. The assortment is designed to offer a range of comfort levels and price points for different sleepers.
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Visitors to the store can test Helix’s hallmark technologies firsthand, including zoned lumbar support, GlacioTex cooling fabrics, and the brand’s hybrid coil-and-foam construction. All showcased models carry Greenguard Gold and CertiPur-US certifications, underscoring their low emissions and chemical-free composition.
“NFM has built a reputation for outstanding variety and top-tier customer experience,” said Jerry Lin, Helix Sleep co-founder. “Partnering with its Dallas-Fort Worth store allows us to introduce our materials and comfort systems to customers in a setting that reflects our quality standards.”
Shane Pohlman, NFM’s director of furniture, added that the collaboration blends the strengths of both companies: “Bringing Helix into our Dallas showroom lets guests explore a leading online brand in person, combining digital innovation with the trusted service NFM provides.”
