Meet&CoHIGH POINT — Contempo USA is expanding beyond its signature upholstered beds with the introduction of its first wood bedroom collections, set to debut at the upcoming High Point Market.
This move marks a strategic step in broadening the brand’s product range while maintaining its reputation for Italian-inspired design.
The new line combines contemporary European aesthetics with Vietnamese manufacturing, reflecting a globally integrated approach to production.
Unlike Contempo’s upholstered beds, which are designed in Italy and made in Malaysia, the wood collections are produced in Vietnam through a long-standing partnership with a factory operated by collaborators originally from Taiwan.
Contempo emphasizes that this is more than a typical sourcing arrangement. Each collection is conceptualized, engineered, and tested in Italy before production in Vietnam, ensuring design control while benefiting from cost efficiencies.
Design highlights of the wood bedroom collections include soft-closing drawers, modern hardware, and streamlined silhouettes. Leveraging Vietnamese production allows Contempo to offer these elevated design features at more accessible price points.
The debut features three distinct bedroom styles:
- Organic Warmth: Natural tones and layered textures for a cozy, inviting feel.
- Architectural Boldness: Contrasting finishes and sculptural details for a statement look.
- Minimalist Elegance: Soft curves, neutral palettes, and subtle upholstered accents for a sleek, modern aesthetic.
Source: https://www.furnituretoday.com/
Expanding Upholstered Offerings
Alongside the wood collection, Contempo is enhancing its upholstered bed line. Staying true to its Italian-designed, Malaysian-produced model, the new beds include fully upholstered 360-degree headboards, premium fabrics, and reinforced components such as rails and footboards. Advanced slat systems are also integrated to ensure durability and support.
The updated upholstered beds start at a suggested retail price of $799, making them competitively priced within the market.
Future Growth and Category Expansion
Early previews of the wood collections with select top retailers have received positive feedback, supporting expectations for broader market acceptance.
Contempo is already developing additional bedroom products and plans to expand into related categories such as dining furniture and TV consoles, aiming to offer cohesive home collections.
The launch reinforces Contempo’s global strategy, combining Italian design expertise with production in Malaysia and Vietnam through trusted partnerships.
Contempo USA will showcase the new bedroom collections at its showroom in the International Home Furnishings Center, space H-704.
