Casual Market Atlanta Expands Summer Schedule with Dynamic Lineup of Events

ATLANTA — As the summer installment of Casual Market Atlanta nears, organizers Andmore and the International Casual Furnishings Association (ICFA) have unveiled a robust slate of programming designed to strengthen connections among retailers, designers, and outdoor living brands.

Taking place July 15–17 at AmericasMart Atlanta, with pre-market activities launching on July 14, the event promises a wide range of experiences—from thought-leadership sessions to hands-on showroom activations.

(source: Casual Market Atlanta)

This announcement follows ICFA’s earlier decision to move its annual Awards Gala to the fall market in September. In its place, the July edition will feature an expanded offering of educational content, networking opportunities, and member-focused initiatives.

Andmore CEO Jon Pertchik emphasized the importance of meaningful engagement at market events, stating that Andmore aims to create markets that not only present products but also “serve as catalysts for connection.” He noted that Casual Market Atlanta provides a dedicated space for top buyers and leading brands to collaborate and influence the future of outdoor living.

Key events on the schedule include:

• July 14: ICFA Retailer Roundtables & Think Tank
  A pre-market session that invites retailers to exchange ideas and solutions in an informal, lunch-and-learn format.

• July 15: Women’s Leadership Network & Pink Out Atlanta
  The ICFA Women’s Leadership Network hosts a breakfast with Dr. Ethan Kross, followed by showroom tours focused on outdoor trends. The day also features Pink Out Atlanta, a fundraiser benefiting City of Hope, and the ICFA Member Benefits Bazaar, showcasing resources and tools for industry professionals.

• July 16: Trend Tours & Game-Day Networking
  Highlights include the continuation of the outdoor trends showroom tour, a seminar on merchandising strategy led by Pure Salt Interiors, and the ATL United Soccer Social, which combines networking with a match-day experience at Mercedes-Benz Stadium.

• July 17: Designer-Focused Experiences & Market Wrap-Up
  The day features Elevate Outdoor – A Designer Experience, offering curated showroom tours for interior designers. The event concludes with Cocktails + Casual, an evening social across the casual furnishings floors.

Making its debut this summer is the market’s first official ( A ) List influencer, part of Andmore’s growing initiative to highlight emerging design and retail voices. The chosen influencer will be announced soon.

ICFA Executive Director Siri Scott shared that ICFA’s signature programs aim to unite the casual furnishings community in ways that encourage innovation, connection, and celebration. She noted that this July’s offerings provide attendees with the chance to immerse themselves in the category and experience the vitality that defines Casual Market Atlanta.

This summer’s event will run alongside the Summer Atlanta Market, scheduled for July 15–21.