FARMINGDALE, N.Y. — Bedgear and Nebraska Furniture Mart (NFM) are partnering on Women’s Wellness Day, a free community event focused on longevity, sleep, recovery and overall wellness.

Source: https://www.furnituretoday.com/
The event is scheduled for Aug. 22 from 11 a.m. to 3 p.m. at NFM’s store in The Colony, Texas, in the Dallas area. The program will feature physician-scientist Dr. Helen Messier and Dallas Mavericks executive Khalia Collier, along with wellness brands representing areas including nutrition, fitness, recovery and sleep.
Bedgear founder and CEO Eugene Alletto said the event is intended to encourage conversations around the specific wellness needs of women and the relationship between sleep and broader health.
“Women‘s wellness deserves dedicated conversations centered around the unique needs of the female body,” said Bedgear founder and CEO Eugene Alletto, adding, “As more people embrace longevity as a way of thinking about their future, we have an opportunity to connect the dots between sleep, recovery, exercise, and nutrition in a way that‘s approachable, inspiring, and grounded in science. This inaugural Women‘s Wellness Day at NFM is an important step in that journey.”
Experts Connect Wellness and Longevity
Messier will deliver the keynote presentation, focusing on how women can work with their biology to support long-term wellness. Her discussion will cover nutrition, exercise, sleep and preventive care and how decisions in these areas can contribute to healthier aging.
Messier holds a PhD in molecular immunology and an MD in family medicine, along with advanced training in genetics. She has held leadership positions at Human Longevity Inc., Viome, Fountain Life and Bioscope.ai.
Collier, who serves as vice president and chief of staff of basketball operations for the Dallas Mavericks, will discuss wellness and recovery practices used by elite organizations. She will also share how those approaches have influenced her own life and career.
Sleep will be another focus of the event. Data from the CDC’s National Center for Health Statistics indicates that women are more likely than men to report difficulty falling asleep and staying asleep, underscoring the importance of considering individual sleep needs as part of overall wellness.
Personalized Sleep Solutions at NFM
After the keynote, attendees will be able to explore wellness demonstrations and experiences throughout the NFM store. Participating brands will cover nutrition, fitness, recovery and sleep.
Bedgear will offer personal fittings for its Performance Sleep System, allowing attendees to explore sleep solutions based on factors including body type, sleep position and temperature preference.
The event also reflects NFM’s effort to make its stores destinations for activities beyond traditional furniture shopping.
“At NFM, we want our store to be more than a place to shop; we want it to be a destination where people can connect, learn and discover ideas that improve their homes and their lives,” said Robert Kincheloe, store director at NFM. “Women’s Wellness Day brings together health, wellness, education and community in a meaningful way.”
Admission to Women’s Wellness Day is free, although seating for the keynote presentation is limited. Complimentary tickets are available through Eventbrite.

















