CRANBURY, N.J. — Annie Selke is introducing a new collection of denim rugs in soft blues, sun-washed neutrals, and subtle pattern play designed to feel timeless rather than themed. The collection emphasizes comfort, texture, and what the brand describes as that “just-opened-the-windows” feeling.
The new rugs include:
Dymera Denim Bordered Rug – A softly defined frame of light neutral tones brings structure to layered denim texture, creating depth through gentle contrast. Handwoven texture and subtle fringe add a composed, tactile finish.
Dira Denim Diamond Rug – A tonal field of denim develops dimension through softened variation and tactile texture. Handwoven construction is complemented by subtle fringe for an understated finish.
Dahara Denim Abstract Rug – Soft denim-hued bands create a relaxed sense of movement against a light, neutral ground. Handwoven texture finishes with fringe for an easy, refined touch.
Diora Denim Striped Rug – Layered bands of denim and natural light move across the surface with understated balance. A handwoven construction adds tactile depth, finished with soft fringe for an easy, elevated edge.


















