Meet&CoWACO, Texas – Americanstar Mattress is making its return to the Las Vegas Market this month, showcasing its latest innovation: the S-Class Hybrid collection, located in booth B-901.
This highly anticipated collection introduces a groundbreaking approach to the latex hybrid category, featuring four distinct comfort technologies. According to Tony Nguyen, Chief Operating Officer of Americanstar US, there has been a noticeable rise in consumer demand for latex hybrids. “Customers love the feeling of latex – it’s buoyant and offers a floating sensation. However, many end up returning these mattresses due to the bounce factor. With the S-Class, we’ve worked to eliminate that issue.”
Source: https://www.furnituretoday.com/
Each mattress in the S-Class lineup integrates a proprietary comfort system, combining the following elements:
Latex Foam: Provides buoyant pressure relief, enhancing comfort.
Energex Foam: A unique hybrid of latex and memory foam that offers responsiveness without bounce, contouring to the body without sinking.
SilkFoam: Americanstar’s exclusive ultra-soft foam, providing a smooth and luxurious surface feel.
Micro Pocket Coil Support: These coils respond individually to weight and pressure, creating a floating sensation rather than the traditional springy feel.
The S-Class Collection is available in two series, each offered in medium and plush options, giving retailers clear “good-better” differentiation. The S1000 Series features Energex and SilkFoam on top, with latex beneath, while the S2000 Series positions latex at the surface, with Energex and SilkFoam layered underneath for enhanced support.
