Meet&CoLOS ANGELES — AICO, a leading full-line furniture manufacturer, has introduced an upgraded website designed to improve user experience. The company notes that this redesign underscores its dedication to innovation and excellence in the home furnishings sector.
(source: AICO)
Michael Amini, founder and CEO, emphasized that the new website is more than just a facelift—it’s a significant step in the company’s digital transformation. He highlighted that the enhanced platform will allow for better product presentation and strengthen AICO’s position as a technology leader in the industry.
The redesigned site offers a cutting-edge user experience that aligns with AICO’s showroom standards. It is tailored to meet the needs of customers, internal teams, sales reps, and retail partners. The overhaul was coordinated with AICO’s new solutions architect, Baer Lanfried, as well as the marketing, IT, sales, and operations teams.
AICO’s proprietary content management system gives the marketing department greater flexibility in launching campaigns, all while ensuring the company’s high security standards are maintained.
David Koehler, president of AICO, shared, “We’ve built this platform with future growth in mind, for both us and our industry. This is just the beginning; our clients and partners can look forward to ongoing improvements that will enhance their experience and strengthen our partnerships.”
The company views the website launch as the next phase of its digital strategy, with plans to introduce additional features like 3D listings and AI-driven tools in the near future.
