Meet&CoHOUSTON — Sinomax USA, EverRest, and Malouf are joining forces to present a combined showroom at the upcoming New York Home Fashions Market Week this spring, offering retailers a streamlined destination to explore the brands’ full product offerings.
The collaborative space aims to meet rising retailer demand for dependable supply chains, eco-friendly materials, and the convenience of sourcing from a single partner.
Attendees will have the opportunity to browse products across Malouf, Lucid, Linenspa, and Vibe lines, including new introductions in memory foam, utility bedding, and comfort-focused categories.
Source: https://www.furnituretoday.com/
“Retailers today value partners who can provide both innovation and reliability under one roof,” said Frank Chen, CEO of Sinomax USA. “This showroom reflects our shared strengths: advanced materials, expanded manufacturing capabilities, and established brands that make sourcing simpler and more profitable. By partnering with any of our companies, buyers gain access to the collective scale, innovation, and market reach of all three.”
Located at 230 Fifth Avenue, suite 1312 in New York, the showroom builds on the earlier Sinomax-Malouf partnership. Supported by seven global manufacturing facilities and more than 25 years of foam expertise, the collaboration promises a robust and diverse product lineup.
Featured highlights include an upgraded Ecossentials collection of memory foam pillows and toppers made with CiCLO recycled synthetic fibers and Sinomax’s plant-based Biossentials memory foam. Additionally, the Vibe line introduces CottonCandy memory foam products, foam furniture, and branded designs tailored for both mass-market and specialty retailers.
The New York Home Fashions Market Week will take place from March 23–26.
