THOMASVILLE, Ga. — Furniture retailer 1915 South, a major operator of Ashley stores across the Southeastern U.S., is preparing to launch its 30th location this week.
The new store, situated at 1762 Tree Blvd. in St. Augustine, Florida, will begin welcoming shoppers on Nov. 20. A formal ribbon-cutting ceremony is set for 9:30 a.m. on Dec. 12, bringing together city officials, media representatives and community members to celebrate the opening. A larger grand-opening event will follow on Jan. 10, 2026, after the holiday season.

Source: https://www.furnituretoday.com/
“This marks a meaningful achievement for our organization,” said CEO and owner Russell Turner. “We’re excited to broaden our presence in the Jacksonville area and serve the St. Augustine community.”
The new 21,000-square-foot showroom was created with comfort and inspiration in mind. Visitors will find a broad mix of furnishings and fully designed room settings intended to help them visualize possibilities for their own homes. The store’s expanded Sleep Gallery showcases premium mattresses and leading bedding brands, giving guests a guided, confidence-boosting shopping experience.
“Every aspect of this store was crafted to motivate creativity,” noted Amanda Hall, vice president of marketing, merchandising and analytics. “From immersive room scenes to our upgraded Sleep Gallery, we want shoppers to renew their spaces and feel connected to our brand and their community.”
President Justin Woods added, “Our growth throughout the Southeast reflects the dedication of our team and the trust customers place in us. We’re committed to creating jobs, supporting our communities and strengthening our position as one of the nation’s notable home furnishings retailers.”

















