Meet&CoCLEVELAND, Ohio — Big Fig, a mattress brand designed for plus-size sleepers, has launched a new brand identity alongside a redesigned website.
The Cleveland-based company explains that the updated site enhances storytelling clarity and will be promoted across a mix of organic, paid, and influencer channels, aligning with today’s cultural climate.
The rebranding features a more expressive tone and design, emphasizing American craftsmanship while staying true to the brand’s core mission of providing “real support for real bodies.”
“Our mattress hasn’t changed, but the way we share our story has,” said Jeff Brown, president of Big Fig.
“This refresh is about honoring our customers who rely on us for one of the most important parts of their life — their rest. We believe quality and thoughtful products should be available to everyone, regardless of shape or size. While the industry chases trends, we remain focused on offering true support for all bodies because comfort shouldn’t come in one size,” Brown added.
Since its launch in 2016, Big Fig mattresses have featured 50% more coils than the average mattress, supporting up to 550 pounds per sleeper. The mattresses are available in sizes from Twin to California King.
The furniture brand is part of White Dove Mattress, a company with nearly a century of experience in the mattress industry.
