Meet&CoNEW YORK — Furniture.com, an AI-driven home furnishings discovery platform, has announced a strategic collaboration with Firmly, a leader in agentic commerce, to eliminate one of the most common pain points in furniture shopping: complex and fragmented checkouts.
With this new partnership, customers shopping on Furniture.com will be able to seamlessly browse and compare items from various furniture brands, then checkout in a single, unified process without having to switch tabs or visit multiple retailer websites.
This initiative aims to tackle decision fatigue and the often confusing, multi-step checkout process that frustrates online furniture shoppers. By integrating Firmly’s streamlined checkout system, Furniture.com now offers a secure, one-click payment solution, removing friction from the final stages of the purchase journey.
“Buying furniture online today is more like managing a project than actually shopping,” shared Alex Seaman, Founder and Senior Vice President at Furniture.com. “You’re jumping between tabs, tracking delivery dates in spreadsheets, and trying to make decisions on big purchases that impact your home and lifestyle.”
He added, “With Furniture.com, we simplify that process. Now, thanks to Firmly, customers can easily complete their purchase without the hassle.”
According to internal data, Furniture.com users typically open between 6 and 12 tabs, spend up to 4 weeks making purchasing decisions, and rely heavily on screenshots, spreadsheets, and feedback from others before completing their orders.
Key features of the new multi-brand checkout system include:
One checkout process for multiple brands
Real-time inventory and delivery time estimates
Secure payment options with traditional credit/debit cards
Protection of both retailer data and brand identity
Easy integration for participating merchants
This collaboration is a key element of Furniture.com’s mission to simplify the furniture shopping process without losing the creative and curated experience that customers enjoy.
The launch is part of Furniture.com’s ongoing expansion, which now includes over 1 million SKUs from leading U.S. furniture retailers. With the checkout process now streamlined, Furniture.com is also preparing to introduce additional features in 2025, such as customer reviews, personalized room bundles, and a moodboard-to-cart function.
