Meet&CoNEW YORK – Sinomax USA and EverRest are expanding their presence at New York Home Fashions Market with a larger shared showroom designed to showcase the companies’ combined sleep products and manufacturing capabilities.
The companies have moved into suite 1916 at 230 Fifth Ave., expanding the showroom footprint.
The space will feature mattresses, pillows, toppers and top-of-bed accessories, including products under the Lucid, Vibe and Linenspa brands. The companies will also use the showroom to present private-label and licensed-brand programs to retail partners.
“Our new showroom thoughtfully showcases our combined brands, products, technologies and capabilities,” said Frank Chen, CEO of Sinomax USA. “It also offers dedicated conversation spaces to help us better understand our customers’ needs and identify new opportunities to grow together.”
The larger showroom follows the announcement of a partnership between Sinomax and EverRest last year. The companies continue to integrate capabilities across manufacturing, product development, materials sourcing, supply chain, logistics, branding and marketing.
Nick Jensen, senior vice president of sales and marketing for Sinomax USA and president of EverRest, said the showroom will give the companies another opportunity to demonstrate the benefits of their vertically integrated operations.
“Our organization combines everything you need to succeed in today’s market, from manufacturing to branding to distribution,” Jensen said. “We want to continue to showcase how we’re investing in vertical integration and how that benefits our customers.”
