Meet&CoFORT MILL, S.C. — Top 100 retailer Broad River Retail is preparing to open an Ashley 7.0 store in Orangeburg, S.C., ahead of Black Friday, bringing the Top 100 retailer’s store count to 40 or more.
The Fort Mill-based company operates Ashley stores across the Carolinas, northeast Georgia, the Pacific Northwest and Maine. For its latest location, Broad River purchased a former ACE Hardware building near Orangeburg Mall. The more than 26,000-square-foot store will be located at 1700 Boulevard St.
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Orangeburg is part of the Columbia DMA and is also within reach of Aiken, S.C., and Augusta, Ga., where Broad River already operates stores.
“It’s a market we’re already servicing. We already go to Orangeburg, but there’s very little cannibalization,” CEO Charlie Malouf said. “It’s another spoke on the wheel we’ve created and helps us grow in our South region, which is Columbia and Augusta.”
The new store will be built according to Ashley’s 7.0 specifications and will include a state-of-the-art sleep shop. President Manny Rodrigues said the location will carry Ashley’s full product assortment.
“It will have the full assortment of Ashley’s product line, so we’re excited to introduce that to the Garden City,” Rodrigues said.
He noted the move aligns with Broad River‘s internal and in-market growth strategies.
“We’re looking for ways to grow in our current markets where we can delight our current customers and show our internal Memory Makers opportunities to grow,” Rodrigues said.
Malouf said smaller communities such as Orangeburg will remain part of Broad River’s expansion plans as the retailer looks for opportunities to fill gaps in its existing markets when suitable real estate becomes available.
