Meet&CoATLANTA — Rug brand Ernesta will continue to expand its retail presence, a rollout that will total 10 new showroom openings in just 10 months.
Source: https://www.furnituretoday.com/
The expansion includes new locations in Atlanta, Chicago, Los Angeles and San Franciso along with current showrooms in Dallas, Charlotte, Philadelphia, Washington D.C., Detroit, Charlotte, N.C., Dallas and Long Island, N.Y.
Unlike traditional rug retailers that primarily sell standard sizes, Ernesta creates every rug to order in virtually any size. Since launching in 2023, the company has continued expanding its assortment, now offering hundreds of premium styles spanning wool, natural fibers, performance materials, indoor-outdoor collections, flatweaves, textured constructions and statement designs.
The ratail expansion was driven directly by customer feedback. “Interior designers and homeowners alike repeatedly expressed how valuable Ernesta‘s showrooms are, not only for experiencing the products firsthand, but also for discovering new collections, collaborating with design specialists, and confidently selecting the perfect rug for their space,” the company said.
“Each showroom serves as an extension of Ernesta‘s digital experience, giving customers the best of both worlds: the convenience of custom ordering online combined with the inspiration and confidence that comes from seeing the products in person,” said Jen Parker, Ernesta‘s chief sales officer. “That‘s exactly what these new showrooms deliver.”
“Our customers asked for more stores, and we listened,” Parker added. “The response has exceeded our expectations, particularly among local homeowners and interior designers. Each location gives us an opportunity to build deeper relationships within the market and better understand how customers want to shop and work with us.”
