Meet&CoTAMPA, Fla. — Furniture manufacturer and major retailer Ashley Furniture Industries has introduced Ashley Luxe, a new premium collection designed to bring elevated, stylish living within reach of everyday consumers.
To debut the line, the company partnered with Academy Award–nominated actress and multi-platinum recording artist Hailee Steinfeld, who serves as the face of the campaign. Known for her modern taste and appreciation for interior design, she reflects the collection’s focus on approachable luxury and personal expression.
Source: https://www.furnituretoday.com/
According to CEO Todd Wanek, the launch represents a strategic step forward in enhancing how the brand meets evolving customer expectations.
While maintaining Ashley’s core strengths—quality, comfort, and value—the Luxe line introduces more refined craftsmanship and a heightened design aesthetic, giving customers broader options to express their individual style at home.
Ashley Luxe debuts with five distinct collections—Bracken, Neo, Calden, Modero, and Whitehaven—each combining thoughtful design with everyday livability. The collections are now available both online and at Ashley retail locations across the United States.
Each collection offers a unique design perspective:
- Bracken blends natural materials with structured forms, highlighted by warm French oak finishes.
- Neo explores subtle contrasts in tone and texture, using geometric elements to soften contemporary interiors.
- Calden focuses on durability and customization, featuring a sleek, low-profile silhouette with inviting textures.
- Modero reimagines motion seating with adjustable comfort features and a clean, modern look.
- Whitehaven emphasizes relaxed sophistication, with soft curves, deep seating, and modular flexibility.
The launch is supported by a fashion-forward advertising campaign starring Hailee Steinfeld. In the spot, she searches her closet for inspiration, only to find it in her surroundings.
Inspired by the luxurious feel of her Ashley Luxe furniture, she creatively transforms upholstery into a dramatic gown—bringing the brand’s “Live In Luxe” message to life. The campaign will run across broadcast TV, connected TV, streaming platforms, and Ashley’s owned media channels.
Steinfeld shared that her connection to design runs deep, influenced by her mother’s career as an interior designer. She noted that the collection encourages individuality, allowing people to shape spaces that truly reflect who they are while maintaining a sense of comfort and accessibility.
Ashley and Hailee Steinfeld are expected to continue collaborating through future campaigns and brand initiatives tied to the Luxe line.
