Meet&CoWOBURN, Mass. — Spring Air International has expanded its accessories lineup with three new pillow collections designed to coordinate directly with its core mattress brands, creating a unified merchandising story aimed at helping retailers increase ticket averages.
Nick Bates, President and CEO, stated that retailers are seeking opportunities to boost sales and deliver more complete sleep solutions. He explained that the new pillow program provides a powerful add-on category backed by a trusted brand name with meaningful product variation.
The three pillow collections carry the same names as Spring Air’s established mattress lines—Back Supporter, Copper by Spring Air, and Chattam & Wells—enabling a cohesive retail presentation. Bates noted that aligning pillows with existing mattress brands creates an easy-to-display, easy-to-sell line positioned to drive incremental revenue.
The Back Supporter Active Core foam pillow ($199 retail) is available in queen standard and contour designs tailored to different sleep positions. CertiPUR-certified and made with breathable materials, it features rapid-response foam for head and neck contouring and temperature regulation.
The Chattam & Wells Active Core gel foam pillow ($249 retail) comes in standard and contour versions, crafted with gel foam and a carbon-infused cooling layer for heat dissipation.
The Copper Freeze memory foam pillow ($249 retail) coordinates with the Copper by Spring Air mattress line. It features a copper-infused cover with antimicrobial and wellness benefits, designed for support and pressure relief.
