Meet&CoST. PETERS, Missouri — Bedding brand Symphony Sleep is strengthening its retail presence with the launch of a new showroom at the upcoming High Point Market.
The company will debut its new exhibition space during the spring market, scheduled for April 25–29 in High Point. The showroom will be located at H-131 within the Centers of High Point on Hamilton.
Opening a permanent presence at the event signals a strategic step for Symphony Sleep as it continues to expand its position in the adjustable bed base category and strengthen partnerships with furniture and mattress retailers.
According to John Schulte, president of Innovative Sleep Technologies, the market provides an important platform for the brand to connect with a broader range of retailers.
He noted that the event offers a valuable opportunity not only to engage mattress specialists but also to work with full-line furniture retailers aiming to enhance their sleep product offerings while increasing overall sales and product attachment rates.
Inside the new showroom, Symphony Sleep plans to display a full lineup of adjustable bed bases designed for different budget levels, from entry-level options to more advanced premium systems. Among the featured products will be the ES700 SonicSleep system and the Premier Hybrid Platform base.
Source: https://www.furnituretoday.com/
The Premier Hybrid Platform base includes several optional upgrades that allow retailers to customize the product for different customer needs. These add-ons include the Elevation Kit, Hi-Low Lift Kit, SleepSafe protection system and the SleepSense sleep-tracking technology.
Beyond hardware, the brand is also introducing a variety of retail support resources aimed at improving in-store product education. These tools include QR-enabled point-of-sale videos and a digital video library designed to help retail sales associates better understand product features and installation procedures.
Symphony Sleep joins a growing group of sleep-focused brands establishing a presence at the High Point Market. Companies such as Restonic have also secured showroom space in recent months, highlighting the expanding role of sleep products within the broader furniture retail landscape.
