LEHI, Utah — Purple Innovation announced it is expanding its partnership with Costco by launching its Renew mattress in all U.S. warehouse locations this week, following a successful expansion with Mattress Firm earlier this year.

Image source: https://purple.com/mattresses/restore
The 11-inch Renew mattress, featuring Purple’s signature 2-inch GelFlex Grid technology, foam layers, and a breathable SoftFlex cover, is now available in all 611 U.S. Costco stores and on the retailer’s website.
Jared Olsen, Purple’s Vice President of Inside Sales, stated that the expansion aligns with the company’s mission to make its science-backed comfort more accessible. He emphasized that the Renew offers Costco members a compelling combination of responsive support, pressure relief, temperature regulation, and value.
The mattress is priced at $999 for a queen size and is backed by Purple’s 100-night trial and a 10-year warranty.

















