Meet&CoHOUSTON — DeLandis Sleep has introduced a new “Build Your Brand Bedding Studio” program, enabling retailers to develop fully customized, private-label mattress collections. This initiative offers partners exclusive access to a wide range of fabrics, tailored construction, and various sleep technologies to create differentiated products for their markets.
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According to Ming Liu, Vice President of DeLandis, the program was developed in direct response to retailer demand for greater exclusivity, flexibility, and a unique brand narrative. Liu stated that the studio empowers partners to create products that authentically reflect their own brand identity in terms of look, feel, and performance.
The studio provides an extensive fabric library—including high-performance knits and textured wovens—and allows retailers to establish custom color palettes aligned with their branding, current trends, or regional tastes. Company executives note that these exclusive design options can support margins of up to 65%.
Beyond textiles, retailers can customize aesthetic details such as quilting patterns, panel configurations, waterfall finishes, and piping accents. The program also supports specialized embroidery for logos or monograms.
DeLandis facilitates the design process with physical samples for evaluation, a quick prototyping cycle for revisions, and scalable production from its Houston facilities once designs are finalized. The company asserts the program is adaptable for retailers of all sizes, from small regional stores to national chains.
Joe DiCello, Regional Vice President at DeLandis, emphasized that the program simplifies private label, streamlining the journey from concept to finished product. He added that it provides retailers with meaningful customization and exclusivity to strengthen margins and differentiate their showrooms with truly unique, brand-elevating products.
