Meet&CoBROOKLYN, N.Y. — According to a recent survey by Talker Research, the majority of consumers are embracing the Danish concept of “hygge” — the art of getting cozy during the colder months — with furniture playing a key role in creating the perfect snuggly environment.
The study, commissioned by Naturepedic, found that 86% of participants appreciate the idea of winter coziness, yet 71% said they wish their homes were more comfortable, with their current living spaces rated at an average of 6.5 out of 10 on the “cozy scale.” On average, respondents spend 56 of the 90 winter days focusing on making their homes cozy.
Source: https://www.furnituretoday.com/
When asked what made them feel most comfortable, the most popular response (48%) was curling up on the sofa, followed by the comforting embrace of blankets (46%). Other common cozy triggers included enjoying quiet time (42%), sleeping in (41%), and staying indoors (37%).
Additionally, 31% mentioned the importance of soft lighting, while 21% preferred going to bed early. Hot drinks, wintry weather, cuddling with pets, soothing music, reading, or even watching a fire—whether real or virtual—were also popular cozy factors.
For many, coziness is directly linked to better sleep, with 76% saying they sleep better when they feel comfortable. A similar percentage (75%) noted they stay asleep longer, and 72% feel more refreshed when waking up in a cozy environment.
Arin Schultz, Chief Growth Officer at Naturepedic, commented, “During winter, families seek warmth and connection, and small rituals of comfort can improve our sleep and overall well-being as the cold and short days take a toll.”
In fact, nearly 75% of participants said they would cancel social plans if they felt too comfortable at home. Weekends were considered the best time for coziness, with 3 p.m. identified as the peak time for feeling most comfortable.
The survey was conducted by Talker Research between Oct. 31 and Nov. 6, 2025, and involved 2,000 U.S. adults with Internet access.
