Meet&CoCOLUMBUS, Ohio — For luxury staging firms, furnishing high-end homes that impress discerning buyers can be a complex task. An Ohio-based company, however, has found success through a growing collaboration with full-home furniture supplier Meridian Furniture.
The founders of SB Home Staging and Design, a Columbus-based firm specializing in luxury interiors, had long sought a modern, stylish brand that also offered competitive pricing. After connecting with Meridian Furniture representatives during High Point Market, a partnership quickly took shape—one that soon boosted SB Home’s furniture sales and staging efficiency.
“Meridian’s modern aesthetic, refined design sensibility, and impressive quality rival far more expensive brands, yet come at excellent price points,” said Mauro Segabinazzi, SB Home’s co-founder and architect. Segabinazzi, whose background includes managing luxury furniture projects for a French global brand, launched SB Home in 2020 with Keith Benham, a fashion designer educated at London’s Central Saint Martins.
Source: https://www.furnituretoday.com/
According to Segabinazzi, furniture sales have now become a core component of their business. “We intentionally stage homes with pieces our clients will want to buy—often, they end up purchasing the entire setup along with the property.”
SB Home has earned recognition among Columbus realtors for its ability to help multi-million-dollar listings sell quickly, frequently with all furnishings included. Meridian representatives note that the company’s collaboration with SB Home reflects a growing national trend: top-tier staging firms are turning to Meridian for their speed, variety, and design-forward inventory.
“SB Home’s projects effectively double as their furniture showroom,” said Michael Rosilio, president of Meridian Furniture. “Because they’re consistently booked weeks ahead, having access to fast, fashionable restocks is critical to their business model.”
With over 12,000 SKUs available for immediate delivery, Meridian’s vast selection and quick turnaround have made it a preferred vendor for the staging company.
“We rely on Meridian for stylish, high-quality pieces delivered fast,” Segabinazzi said. “Just yesterday, I placed an order, and it’s already being picked up today—personally coordinated by Mike himself.”
He added that this responsiveness makes a tangible difference. “When a staging company can deliver exceptional looks quickly, realtors notice. Meridian’s dependability strengthens our own reputation for reliability, which keeps referrals coming our way.”
