Meet&CoA.R.T. Furniture has unveiled a refreshed brand identity, including a new brand mark, as the company sets its sights on the next chapter of design and growth.
The update is designed to build on the company’s legacy while addressing the evolving needs of today’s consumers.
(image credit: https://arthomefurnishings.com/)
Roger Turnbow, president of A.R.T. Furniture, shared, “This change honors our history while confidently stepping into the future. We’re proud of the strong relationships we’ve built with our retail, design, and e-commerce partners. At the heart of our brand, we are dedicated to creating furniture that offers comfort, achievement, sanctuary, and joy for the home.”
He continued, “This isn’t just a new look—it’s a renewed vision. We are poised to lead with fresh designs, sharper focus, and a brand identity that reflects our consumers’ needs and future growth.”
The updated brand mark reflects A.R.T.’s “modern legacy” ethos, blending classic forms with contemporary lifestyles. The design highlights softer edges, tactile materials, and human-centered proportions.
The company also emphasized that the new identity reflects its positioning for the mass-affluent consumer. Along with the refreshed brand, A.R.T. plans to expand its collections, enhance product storytelling, and continue prioritizing beauty, comfort, and craftsmanship.
Founded in 2003, A.R.T. Furniture expressed gratitude to its retail, design, and e-commerce partners, recognizing their essential role in the company’s ongoing success.
