Meet&CoHelix Sleep has secured another Top 100 retailer partnership, joining forces with Steinhafels as the mattress brand continues to grow its retail footprint.
This marks the fifth significant retailer Helix has partnered with in the past two years, further extending its reach beyond its direct-to-consumer roots. Other partners include Rooms To Go, Living Spaces, Sit ‘n Sleep, and Mancini’s Sleepworld, all of which carry a selection of Helix mattresses.
Image source: https://helixsleep.com/
Jerry Lin, co-founder of Helix Sleep, emphasized the alignment between Helix and Steinhafels: “Steinhafels’ strong Midwest presence, loyal customer base, and reputation for quality are a perfect match for Helix,” he said. “Our retail partnerships have been incredibly successful, and we’re excited to bring that success to Steinhafels, expanding access to our custom, high-performance mattresses.”
Steinhafels, which is projected to generate $198.5 million in sales in 2024, will showcase three Helix mattress models at 13 of its 16 stores across Wisconsin, Illinois, and Indiana. The Helix Midnight Luxe, Twilight Luxe, and Midnight Elite models will be available for purchase.
Jessica Stark, Director of Merchandising at Steinhafels, shared excitement about the partnership: “We’re always searching for innovative sleep solutions for our customers, and Helix is a perfect fit. Their reputation for personalization, comfort, and support adds tremendous value to our mattress offering.”
The Helix brand, part of the 3Z Brands family, will join well-known names like Aireloom, Avocado, Beautyrest, Purple, Sealy, Tempur-Pedic, and others in Steinhafels’ mattress lineup.
